Sky Colmar Brunton Research customer buying habits with reference to accommodation.  They say that according to their research 20% of Motel business is derived from drive ins. Guests make decisions while they drive down the road and drive in. When considering to purchase a motel look for street appeal.

20%  represents over 2,000,000 bed nights that is close to $200,000,000 of business!!! This gives the moteliers good reason to keep their properties looking tidy from the street. Don't let this business drive past your motel.